The »climate crisis« in public service broadcasting Communication processes, management culture, and what they mean for output – On the latest discussion of broadcasting policy triggered by the NDR »Climate Report«
By Hans Peter Bull | A survey of staff at Norddeutscher Rundfunk, which gathered the opinions of more than one thousand employees at all levels, revealed a poor working climate and painted a predominantly negative picture of the broadcaster’s management bodies. In particular, the respondents expect a better »management culture« at all levels, claiming that many managers are overwhelmed by the major processes of change currently underway in public service broadcasting and therefore unable to develop clear guidelines for the change needed in the organization. This article analyzes this criticism in more detail. In particular, it asks what »management« can realistically achieve at a broadcaster, given the external constraints involved.