By Martina Thiele and Tanja Thomas | This paper examines the journalistic discourse on the Instagram project @ichbinsophiescholl. The project is based on a fictional premise in which the resistance fighter Sophie Scholl uses the social media platform Instagram during the last few months before her arrest and murder in 1943. This thought experiment and its implementation in 2021 attracted a great deal of media attention. The PR departments of SWR and BR communicated the number of followers and the extensive reporting as a major success and vindication of their approach to reaching young people. This analysis reconstructs discursive patterns, discourse strands, and discourse positions in the reporting on the project, and discusses the extent to which »the« journalism has fulfilled its public role and the various functions assigned to it.