Content creation A new phase of journalism?
By Gabriele Hooffacker | Conventional providers of news and journalism have now been joined by a new group of actors, known by terms like ›influencer‹ and ›content creator.‹ While the job description ›content creator‹ usually describes professions from the world of content marketing, some successful content creators also adhere to journalistic standards and are received accordingly. This essay uses games journalism as an example to present a model for the way a segment of journalistic functions is shifting onto new actors and channels.