The big plus The importance of digital routines and user experience in digital journalistic offers from newspaper publishers
by Eva Brands / Konrad Scherfer / After the digital turn in media, a central economic imperative for publishing is to build and secure subscription rates. Under the conditions of digitization, publishers are facing new journalistic and marketing challenges with their subscription management, because newspaper subscription figures and sales have been falling for years. Publishers are developing preventive measures to ward off cancellations to retain their readers in the long term. In this article, observations are made as to which relevance digital routines have in view of this development and which aspects of the user experience are relevant regarding the use of Plus Offers.
