»This book looks at the needs and behavior of the audience on the one hand and, on the other, the constraints facing and possibilities available to journalism. Its most important concern is that each side should see the other not as an opponent, but as a partner pursuing a shared goal – ideally the goal of making life for each individual and life together in society a little bit better.« This passage is taken from Alexandra Borchardt’s introduction entitled »A deep divide. Journalism and its audience.« It sounds pleasant enough – who would not want to bridge divides between people and make the world a better place? But this concept is far from a matter of course, especially when it comes to journalism as a profession.

News can justifiably be considered the very heart of journalism. The role of journalists is to bring anything new, relevant, and topical to the attention of the world as news. But news and news journalism – like journalism in general – are facing enormous changes and threats to their very existence: disintermediation, the rise of digital platforms, the associated revolution in communications processes, and the economic crisis enveloping journalistic media companies, to name but a few.

Multimedia stories have long since become an established part of journalism, and much has been written on the subject of digital storytelling, in both academic articles and practical manuals. The multimedia reportage “Snow Fall” (New York Times 2012) is often quoted as an example of best practice and a prototype for multimedia storytelling. So why do we need another book on the topic?

Trite criticism of journalism is currently to be heard from all quarters, not least from insiders. Despite this, the author – a former radio journalist and channel controller at Hessischer Rundfunk who now teaches the topic at Johannes Gutenberg University in Mainz – believes that the continued spread, and indeed consolidation, of the common prejudice expressed in the book’s title is down to a widespread and deep-seated »ignorance« of the »structure and operating principles of the media.«