Edson C. Tandoc Jr.: Analyzing Analytics. Disrupting Journalism One Click at a Time reviewed by Stephan Mündges
What do users click on? How much time do they spend on an article? Do they watch a video all the way to the end? In the digital world, the use of content can be analyzed with a great deal of precision – a process that has become known as ›analytics.‹ Journalists themselves also use data, learning ever more about how many people access their page, how often which articles are read, and how intensively users interact with a post on Facebook. For more than a decade now, journalism research has also focused intensively on how journalists use these new possibilities and how they are changing journalism.
